About
Coaching built on honest questions, not quick fixes
I am a certified life and development coach based in Dubai, working with clients in person and online across time zones.

My story
I spent the first decade of my career in corporate strategy, where I was very good at building plans for other people. It took a burnout and a long, unglamorous recovery for me to notice I had never built one for myself.
Clarity is not a feeling you wait for. It is something you build, one honest decision at a time.
What helped was not motivation. It was structure, honesty and someone who would not let me hide behind being busy. That combination changed my life, and it is the core of how I coach today.
You do not need to become a different person. You need to stop negotiating with yourself.
Since qualifying I have worked with founders, clinicians, parents returning to work and people quietly rebuilding after a hard year. The presenting problem is always different. The pattern rarely is: we are unclear about what we want, and afraid of what wanting it would ask of us.
My work is to make that clear and workable. We name the goal, shrink it to this week, and keep going until the new way of living stops feeling like effort.
My approach
Four principles I coach by
These shape every session, whichever format you choose.
- 01
Start with the truth
We name the real situation before we plan anything. Most stuckness is a story that has gone unexamined.
- 02
Small enough to actually do
Every session ends with one action you can finish this week. Momentum beats ambition every time.
- 03
Kind, not soft
You will be treated with care and held to what you said mattered. Both, always, in the same conversation.
- 04
Built to be left
The goal is your own judgement, not a long-term dependence on mine. Good coaching makes itself unnecessary.
Qualifications
Training and credentials
Placeholder credentials — replace with your real certifications and memberships.
- Professional Certified Coach (PCC) — placeholder awarding body, 2019
- Diploma in Transformational Coaching — placeholder institute, 2017
- Certificate in Positive Psychology Practice — placeholder university, 2016
- Member, placeholder international coaching federation
- Ongoing monthly supervision and 40+ hours of CPD each year
Off the clock
A few things outside of coaching
Coaching works better when it is human. Here is a little of what fills the rest of my week.
- Long morning walks before the city wakes up
- Slow cooking, badly, with great enthusiasm
- Two hundred pages a week, mostly non-fiction
- Sea swimming from October to April



Ready to start where you actually are?
Book a free thirty-minute discovery call. No preparation needed, no obligation afterwards.